ALIVE is a music festival that celebrates music legends and new technology. Through holograms attendees are able to witness music's passed artists alive again. Music is important to all cultures. I wanted to highlight what inspires modern music by celebrating the dead. Cultivating an environment where older generations can re-live their youth and younger generations can experience their inspirations. To advertise this music festival I decided on a mixture of out of home ads and a social campaign. All of the advertising would lead you to alive.com for ticket sales and more information.