Celebrating the 150th anniversary of Heinz Ketchup in a new way! What's more fun than laughing with your friends after eating burgers, fries, and hot dogs and realizing that you all have ketchup on your face? I wanted to capture that moment; showing that Heinz ketchup was the best part of the meal. In a less messy way of course, I chose to paint hearts and smiles with Heinz to show it as the star. This captured a silly and fun emotion that can be recreated by anyone. This campaign represents the spirit of the brand staying true to how Heinz Ketchup should make people feel!