Lego Campaign

To showcase the lifespan of a campaign while practicing ideation for the future of a brand, I chose to build on an already existing campaign. The original advertisement is from Lego, showcasing a legofied version of the Mona Lisa. To expand on this idea, I created a series of advertisements demonstrating two other art forms: pop art (Andy Warhol’s Marilyn Monroe) and famous architecture (the Eiffel Tower). I attempted to mimic the same lego texture of the original advertisement in the campaign I created.

The original advertisement

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