Stick Teas Rebrand

Over the course of four months I was an Art Director working with a team for a product rebrand. Stick Teas wanted to expand from their introduction on QVC and into the retail marketplace. My team conducted primary and secondary research with focus groups and surveys to drive our new campaign for the brand. We focused on a new target market and rebranded from the packaging, social media posts, and even the website! Here you can find all of the work including the pitch deck that was presented to the client.